The Opening Day Playbook

What we've learned from more than ten years inside studio operations and booking technology, written down for founders. Read them in order if you're opening; dip in if you're not.

01

Six months to opening day: what to do, and when

The order we run every studio launch in, working back from the day the doors open.

6 min read
02

Choosing a booking platform before you open

Your booking platform is the front desk, the diary and the till. Here's how to compare them on the things that matter.

5 min read
03

Founding memberships: how to run a pre-sale

A good pre-sale turns a waitlist into members, and income, before the doors open. The rules matter more than the discount.

5 min read
04

How much does it cost to open a Pilates studio?

A realistic breakdown from empty unit to opening day, and where the budget actually goes.

4 min read
Taking founding clients

Opening a studio? Let's plan yours.

We'll work back from your opening date with you.

Start a project →