Studio Launch.
Launch-ready in 6 weeks. One team, one plan.
For founders opening a boutique fitness or wellness studio. Positioning, name, identity, website, booking and pre-sale, planned as one launch with one team.
Three stages. Every launch.
The three stages overlap, so six weeks is enough.
Positioning and messaging
A half-day workshop with the founders, then the thinking everything else is built on.
- Who the studio is for and why they’ll choose it
- Class mix, intro offer and membership structure
- Messaging framework and tone of voice
- Naming (Studio Launch only)
Brand identity and guidelines
Two creative routes. You choose one, and we build it into a full identity.
- Logo, colour, typography and art direction
- Brand guidelines your team can use
- Signage and fit-out artwork, ready for production
- Holding page with founding pre-sale, from week 3 of the project
Website, booking and launch
The site, the booking journey and the pre-sale, ready to take founding members.
- 8-page website, designed and built in Webflow
- Booking platform set up, connected and tested
- Founding membership pre-sale page
- Launch templates for social and email
Your launch, week by week.
Founding memberships go on sale from week 3 of the project, on a holding page connected to your booking platform. The full site follows at the end. Add your opening date to see when to start.
Your website, page by page.
Seven pages, built in Webflow and connected to your booking platform. Included in Studio Launch.
Home
Turn a first visit into a first booking.
- Intro offer, with the price, near the top
- Class types and the space
- Reviews and a clear next step
Classes
Explain every class to a beginner.
- A page for each class type
- Level, length and what to bring
- Links straight to the next class
Timetable
Book in two taps, on a phone.
- Pulled live from your booking platform
- Filter by day, class and instructor
- Spaces left, in words
Pricing
Make the next purchase obvious.
- Intro offer, packs and memberships
- Cost per class worked out
- Buy through your booking platform
Founding membership
Sell before you open.
- The cap, the rate and the terms
- Places left, kept honest
- Becomes your intro-offer page after opening
Instructors
Put faces to the classes.
- A profile for each instructor
- Their classes, linked
- Easy to add new starters yourself
About
Why this studio exists.
- Your story and the people behind it
- The space and how it feels
- What you stand for
Also included
- Built in Webflow, so you can edit classes and instructors yourself
- Connected to your booking platform and tested on real devices
- Designed for phones first
- Search set-up: page titles, structured data and your Google Business Profile
- FAQs written with you from the questions members really ask, marked up so Google and AI assistants can find and quote your answers
- Analytics, so you can see what brings bookings
- Built to accessibility standards
- A training session at handover
- 30 days of fixes after launch
Built by people who know how studios run
More than ten years inside fitness operations and studio technology.
Memberships and offers
Intro offers, class packs and founding memberships are designed with the brand, not bolted on after it.
Booking platforms
The website is planned around Mindbody, Momence, CodexFit, Mariana Tek or whichever platform you choose, from day one.
What founders ask us before they open
Straight answers, from more than ten years inside studio operations and booking technology.
When should the website go live before opening?
In two stages. A holding page goes live in week 3 of the project, with founding memberships on sale through your booking platform from day one.
The full site follows at the end of the project, once there’s a timetable and photos of the space. Aim for it to be live at least four weeks before opening, ideally six to eight, so new visitors can book intro offers as well as founding memberships. Selling through your booking platform from the start means no forms or spreadsheets: every founding member is in the system from their first payment.
Should the intro offer be on the homepage?
Yes, for a new studio. Put one intro offer near the top of the homepage, with the price.
A first-time visitor isn’t choosing between twelve products. They’re deciding whether to try one class. Keep class packs and memberships one click away on a pricing page. A homepage that leads with the full price list makes that first decision harder.
How should founding memberships work?
Cap them, and write the rules down before you sell one. A founding membership works because it’s limited and it rewards people for committing early.
Decide how many you can honour at your busiest times without crowding out new members, whether the rate is locked for life or for a fixed term, and what happens if someone pauses or cancels. A smaller founding group at a rate you can sustain beats a sold-out one you resent by month six.
Do I need a brand before I choose a booking platform?
No. Choose the platform early, alongside the brand.
The platform decides a lot about the website: how the timetable displays, whether people can pick a bed or a bike, how intro offers and packs are sold, and what the booking screens look like. Chosen early, the site is designed around it. Chosen late, the site gets patched to fit.
Which booking platform should a new reformer studio use?
It depends on how you sell, so compare them on the same questions. Before you sign, ask every platform:
Can clients choose a specific reformer? How are intro offers, packs and founding memberships set up? What does the booking flow look like on your own website and on a phone? What does it cost as you add instructors, classes and a second site? And how do you get your client data out if you leave? We’ll help you put the answers side by side.
How long does Studio Launch take?
Six weeks from kickoff to the full site, with founding memberships on sale from week 3 of the project. Starting earlier gives you more time to sell founding memberships before you open.
Plan for the full site to be live at least four weeks before your doors open, ideally six to eight. Use the planner above to work out your start date.
Do I need the whole thing?
Usually, yes: the three stages depend on each other. If you already have a brand you’re keeping, Brand & Digital may suit you better, and we’ll tell you honestly on the first call.
Still have questions? Tell us about your plans.
Get in touch