Brand and digital for boutique fitness studios.

Two ways to work with us. Studio Launch, for founders opening a new studio. Brand & Digital for established studios ready for what’s next. .

studio launch
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Everything a new studio needs, from first concept to opening day.

For founders opening a boutique fitness or wellness studio. Positioning, name, identity, website and pre-sale, planned as one launch with one team.

6 weeks, from first workshop to full site.

Explore Studio Launch →
Weeks 1 to 3

Positioning and messaging

Who it’s for, the offer, the name and how the studio talks.

Weeks 3 to 7

Brand identity and guidelines

Two creative routes, then the full identity and signage artwork.

Weeks 6 to 12

Website, booking and launch

The site, booking set-up and the founding membership pre-sale.

Brand & Digital

For established studios ready for what’s next.

Scoped on a call. Shaped around your studio after a short audit.

Studios outgrow their brand. A new location, a changing audience, an identity that no longer matches the room, or a website that makes booking harder than it should be. We fix what’s holding you back and keep what you’ve earned.

Positioning

A sharper reason to choose you, for the members you want next.

  • Brand, website and booking audit
  • Member and competitor review
  • Positioning and proposition
  • Messaging and tone of voice

Identity

A rebrand or a refresh that keeps what you’ve already earned.

  • Refresh or full rebrand
  • Logo, type and colour
  • Photography direction
  • Signage and kit artwork

Website

A site built around your booking platform and your intro offer.

  • 8-page website in Webflow
  • Booking platform connected and tested
  • Intro offer and membership journeys
  • Search set-up, FAQs and analytics

Multi-site

A brand system ready for the second and third location.

  • Naming system for each site
  • Location pages
  • Templates your team can run
  • Guidelines for opening new sites

Every service, in detail.

Strategy, brand and digital run through both offers. Each has its own page if you want the detail.

Brand strategy
What the studio is, who it’s for and why they’ll choose it.
Positioning, naming, proposition, launch strategy
→
Branding
A brand people recognise, remember and want to be part of.
Identity, art direction, signage and kit, launch creative
→
Web design
A website built to get people through the door.
Webflow, booking integration, intro offer journeys, search
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Rebranding
For studios whose brand no longer matches the room.
Audit, refresh or rebrand, rollout across site and signage
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Studio types
What changes for yoga, barre, cycling, strength and recovery.
Pilates, yoga, barre, cycling, strength, recovery
→
Booking technology
Choosing, switching and designing around your platform.
Mindbody, Momence, Mariana Tek, bsport, Arketa and more
→

From first call to launch.

What happens at each step, and what you have at the end of it.

1

Discovery call

Free, 30 minutes. Where the studio is now and where it’s going.

You get
An honest view of which offer fits
2

Proposal

Scope, timeline and fee, written down.

You get
A clear scope before anything is signed
3

Kickoff

A half-day workshop with the founders.

You get
Positioning and messaging signed off
4

Build

Identity first, then the website and booking set-up.

You get
A brand, guidelines and a tested site
5

Launch

We go live with you, then stay on hand.

You get
Training and 30 days of fixes

Not sure which fits? Tell us where you are.

Start a project →