Branding for boutique fitness studios.
A brand people recognise from across the street and want to be part of. Built from the strategy, designed for the room it lives in.
Anatomy of a studio brand.
A brand isn't a logo. It's the system every piece is built from, so the hundredth class card looks as considered as the first.
- Wordmark. Designed for a sign above the door and an app icon on a phone.
- Colour. A small palette with one colour you can own on a busy street.
- Type. One family for headlines, one for timetables and small print.
- Art direction. How the studio is photographed: light, crop and who's in frame.
- Marks for kit. A short mark for socks, towels, totes and grip pads.
- Templates. Class cards, social posts and emails your team can make themselves.
What you get.
Every file you need to open, and guidelines so it stays consistent after we hand over.
- Logo suite. Wordmark, short mark and app icon, in every format, for the sign, site, app and kit.
- Colour and type. Palette with accessible pairings, and licensed type.
- Art direction. A photography brief and shot list for your launch shoot.
- Brand guidelines. How to use it, with do's and don'ts, for your team and suppliers.
- Signage and fit-out artwork. Production-ready files for the sign-maker.
- Kit and merch. Socks, towels, totes and grip pads, for retail and founding gifts.
- Launch templates. Social posts, stories and email for your first eight weeks.
Two routes, one decision.
About three weeks in Studio Launch.
Two routes
Two distinct creative directions, both built from the strategy.
One direction
You choose, and we refine it together.
The system
Logo, colour, type, art direction and templates.
Handover
Files, guidelines and production artwork.
In practice
Where this fits
This isn't sold on its own. It's part of a fixed-fee offer, priced before we start.
Book a discovery callQuestions about studio branding
How long does branding take?
About three weeks inside Studio Launch. Signage has the longest lead time, so we design the pieces needed first, first.
Do I own the brand?
Yes. When the final invoice is paid, the rights in the work we create transfer to you. Licensed fonts and photography stay under their own licences, and we tell you which ones you're buying.
Can you just do a logo?
We don't, because a logo without the system around it doesn't hold up across a studio. If you only need a refresh of what you have, Brand & Digital can be scoped small.
Do you organise the photoshoot?
We write the brief and shot list and can recommend photographers. The shoot itself is booked and paid separately.
Other services
Opening a studio, or ready for what's next?
Tell us where you are. We'll tell you honestly how we can help.