Web design for boutique fitness studios.
A website built to do one job: turn a first visit into a first class. Designed around your booking platform, written for search and AI, and easy for you to update.
Anatomy of a studio homepage.
Every part has a job. Here's what each one does.
- Intro offer, with the price. The first decision a newcomer makes, made easy.
- Book button, always in reach. Pinned on a phone, one tap from anywhere.
- Next classes, live. Pulled from your booking platform, so it's never out of date.
- Class types. What each class is, who it's for, how hard it is.
- Reviews. Real members, with names, close to the booking button.
- FAQs. First-visit questions answered, marked up so search engines and AI can quote them.
Seven pages, each with a job.
The website every Studio Launch includes.
- Home. Turn a first visit into a first booking. Includes: intro offer, with the price, near the top; class types and the space; reviews and a clear next step.
- Classes. Explain every class to a beginner. Includes: a page for each class type; level, length and what to bring; links straight to the next class.
- Timetable. Book in two taps, on a phone. Includes: pulled live from your booking platform; filter by day, class and instructor; spaces left, in words.
- Pricing. Make the next purchase obvious. Includes: intro offer, packs and memberships; cost per class worked out; buy through your booking platform.
- Founding membership. Sell before you open. Includes: the cap, the rate and the terms; places left, kept honest; becomes your intro-offer page after opening.
- Instructors. Put faces to the classes. Includes: a profile for each instructor; their classes, linked; easy to add new starters yourself.
- About. Why this studio exists. Includes: your story and the people behind it; the space and how it feels; what you stand for.
What it's built on.
Chosen so the site is fast, easy to edit and works with the tools you already use.
- Webflow. The site builder. You edit classes, instructors and pages yourself.
- Your booking platform. Timetable, pricing and sign-up, connected and tested.
- Search and AI set-up. Page titles, structured data, FAQs and your Google Business Profile.
- Analytics. What brings bookings, and where people drop off.
- Accessibility. Readable contrast, keyboard use and alt text, for everyone who visits.
In practice
Where this fits
This isn't sold on its own. It's part of a fixed-fee offer, priced before we start.
Book a discovery callQuestions about studio websites
Why Webflow?
It's fast, secure and easy for you to edit without a developer. Classes, instructors and pages are managed like a simple content library, so adding a new instructor takes minutes.
Will the site work with my booking platform?
Yes. We design around it from the start, and test every route to a booking before launch. See booking technology for how we work with each platform.
Do you write the words?
Yes. The pages are written from the messaging framework, in your tone of voice. You review everything before it goes live.
What happens after launch?
We train you on editing the site and fix anything that comes up for 30 days. After that, you can run it yourself, or ask us for help when you need it.
Other services
Opening a studio, or ready for what's next?
Tell us where you are. We'll tell you honestly how we can help.